Email Opt In Success

Every day I get at least one call about setting up an “opt-in” box and at least one call about clients not responding to the emails that are being sent out to the data base of “opt-in clients” who want to receive more information about the business. I believe this article would be a great refresher on what, why and how to use your “opt-in” (autoresponder)...
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Beautiful Image Microcurrent FDA Approved

Beautiful Image Microcurrent Facial Sculpting is the ONLY FDA Approved Microcurrent Usage for Professional Aesthetic Services Beautiful Image, LLC has been the leader in microcurrent technology for the past 38 years.  Their microcurrent facial sculpting technology provides clients visible results after their very first 45 minute treatment. Beautiful Image’s secret to their age-defying...
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Body Wrap Training Course Made Easy

Every day I get calls and emails as to the many different products and body wrap training courses that are offered.  My advise is always to find a product or type of wrap that you like and have seen and felt the results, so that you can then offer that product and service to your clients with confidence. Although I am able to train you on the many different types and products, I too have my...
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The System That Works

I thought I might follow up a bit with my last post.  I want to be sure that you are doing everything in your power to have control over your business and your income. Yes, getting new customers into your business is very important for growth.  However, it is very expensive to continually use outside marketing sources.  Having the right “In House” Systems in place will guarantee you...
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Get New Customers

The one thing I understood more than anything on how to get new customers was to market, market, market and then market some more. After all, you are not really in the day spa business or the salon business….you are in the business of “marketing” of your day spa or salon. There are many different ways to get new clients, repeat business and to stay focused. Here are some of the...
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Exceptional Customer Service

Customer service is the foundation and the backbone for any business. Without customers there is no business. However, exceptional customer service is also the heart and soul, as well as the foundation and backbone. Owning a salon or spa and being in the health and beauty industry, customer service, and I mean outstanding, exceptional customer service, is vital to the growth of your business. ...
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Sales Lesson From a Vegetable Peeler

Sales lesson from a vegetable peeler may seem a bit crazy. Why would you, a Spa and Salon owner, give two hoots about a vegetable peeler? All too often we expect our new customers and even our loyal clients just to buy whatever it is we are trying to sell to them.   We tell them what the product is or what the service is, we fail to explain to them or show them “how” the product or...
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Product Ingredients Matter to Your Spa and Salon Clients

Are you a Spa and Salon Owner that makes sure you know all of the  product ingredients you use on or sell to your clients? Today as I watched the news and then Dr. Oz,  I was again reminded how just one person can make a difference…15-year-old Sarah Kavanagh. The story reminded me how I was on a mission about 18 years ago when I was so sick that I could barely get up out of bed.  Doctors...
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Ways to Tie a Scarf Can Increase Spa and Salon Staff Wellbeing

Ways to Tie a Scarf 25 different ways is an inexpensive and easy way to change the look of the typical Spa and Salon Staff uniforms of black and white, or the all black “fashion code” of the Spa and Salon beauty industry.  Adding a pop of color using different scarf every day seems simple, but only knowing only a few ways to tie a scarf can get quite boring. As Spa and Salon business...
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10 Must Do’s to Protect Your Spa and Salon Business During Cold and Flu Season

Protecting Your Spa and Salon Clients and Staff During Cold and Flu Season is vital to not only keep your business running smoothly, but giving you the opportunity to be the shining example of what everyone should be doing to protect each other. Did you know that these nasty germs can live for 24 hours on any surface? Here are 10 “Must Do’s” to keep your business, your clients...
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